Bayer to Launch Regional Distribution Centre in Dubai with Agility
To reduce time-to-market of Bayer products in the Middle East by 58%
Bayer Middle East FZE has announced the launch of its regional distribution centre that will reduce time-to-market by as much as 58%.
The centre will facilitate the delivery of more than 3400 tonnes annually, while ensuring greater network flexibility, increased frequency and dedicated stock for customers in the Middle East.
Supporting network optimization and streamlining supply, the warehouse is located in the Jebel Ali Free zone, close to the Jebel Ali Sea Port with easy connections to Al Maktoum International (DWC) and Dubai International (DXB) airports and major road arteries.
Equipped with the latest warehousing and cold chain technologies, the facility operated by Agility, one of the world’s leading logistics companies, is spread over 60,000 m² with multiple storage temperature options.
Accommodating over 100,000 pallet positions, 56 loading docks and 83 material handling equipment, the centre is fully compliant with Ministry of Health, EU Guidelines on Good Distribution Practice and World Health Organization standards.
Thomas Panzer, SVP – Head Supply Chain Management Pharmaceuticals at Bayer AG said, “Customer focus is among Bayer’s core values and is embedded deeply in our overall supply chain strategy.
"With a presence in the Middle East for more than 85 years, we have been providing important healthcare and crop protection products to customers in the region.
Integrating fully with Agility’s warehouse management systems, Bayer will maintain visibility and traceability of inventory employing the latest technologies.
The centre will be supported by another facility that will be implemented in Germany in mid-2021 as part of Bayer’s long-term commitment to Middle East customers.
Albert Asool, CEO, Agility Dubai said: “Through this partnership we aim to support Bayer with world-class warehousing that incorporates multiple temperature-zone storage and cold-chain solutions."
The centre is a key milestone for Bayer Middle East which as a legal entity was established in 2012 in the United Arab Emirates.
Prior to the launch of the centre, Bayer products were previously being directly imported into the local markets and sold to pharmacies, end consumers and patients through a distributor network.