New Campaigns mark Anniversary Celebrations
Etihad Airways, the national airline of the UAE, marked 15 years since its inaugural commercial flight to Beirut on 12 November 2003.
In a fitting tribute to the first flight, guests travelling on flight EY535 to the Lebanese capital enjoyed a cake-cutting ceremony at the departure gate this morning.
The airline also presented each guest with a limited-edition cabin crew scarf and tie set, designed by iconic fashion designer Diane von Furstenberg.
Not to be left out, younger flyers were gifted Etihad teddy bears by cabin crew wearing the airline’s first ever uniform from 2003, in addition to its current style.
As part of its anniversay celebrations Etihad Airways has launched a new brand platform: ‘Choose Well’.
The airline’s new customer proposition is an invitation for all to make choices about how they travel and to journey on their own terms.
The new campaign rolls out immediately in the United Arab Emirates, Saudi Arabia, the United Kingdom and Australia and will include radio, print, TV, digital and social elements.
The inspiration behind the new campaign was taken from the Founding Father of the UAE, the late Sheikh Zayed bin Sultan Al Nahyan, and the choices he made to develop his nation and his people.
The refresh sees the inclusion of the ‘Choose Well’ line as part of the airline’s visual identity, deployed across marketing collateral, sponsorships and events with the aim of creating greater visual impact.
It recognises the decision-making power of the consumer and is the perfect complement to the line ‘Abu Dhabi to the World’.
Robin Kamark, Etihad Airways Chief Commercial Officer, said: “We are a proud advocate of choice and have introduced a range of products that allow our guests to personalise every aspect of their experience.
Celebrating ‘15 Years Young’, Etihad Airways has come a long way in a very short space of time and offers a range of products and services across cabins.
Read More: Etihad Airways Celebrates 15 years of Flying