New brand reflects a focus on engineering excellence
Mubadala Aerospace’s Turbine Services & Solutions (TS&S) has unveiled a new identity for its MRO business, which is now known as Sanad Aerotech.
The new identity marks an important moment in the company’s development, building on three decades of experience in the aviation industry.
The new brand positioning reflects Mubadala Aerospace’s focus on engineering excellence, underpinned by industry-leading reliability, innovation and technology.
The Sanad Aerotech entity continues as a wholly owned subsidiary of Mubadala Investment Company, and Mansoor Janahi continues as its Chief Executive.
Mubadala will announce further details on the wider brand integration as part of its renewed focus on collaboration across its portfolio, later this year.
Badr Al Olama, Executive Director Mubadala Aerospace & Defense, commented; “Over the last three decades we have built a world class, globally integrated aerospace MRO in Abu Dhabi.
Stretching back to Abu Dhabi Aircraft Technologies and its predecessor Gulf Aircraft Maintenance Company (GAMCO), the new Sanad Aerotech brand builds on a track record of technical excellence and delivery that has put Abu Dhabi on the global aerospace map.
“It marks an important point in the evolution of the business that will support customers in navigating the complex choices they face. This strategic new identity will reflect a new milestone whereby technology and innovation will be at the forefront of our MRO business.”
Mansoor Janahi, CEO Sanad Aerotech, said: “The Arabic meaning of sanad is support and this is at the heart of our relationship with our customers. At Sanad Aerotech we understand that excellence is in the detail.
“In an era when digital innovation is affecting every aspect of our customers’ business, we wanted an identity that reinforced the importance we place in precision and quality and appealed to our technology and engineering heritage.
“While this is an important moment for our business we’ll continue to boldly invest in key capabilities and markets to deliver where customers need us most.”