RAXS Expands Solution Design Leadership to Accelerate Warehouse Automation Growth

RAXS welcomes Yaacoub Yaacoub to its leadership team as Solution Director and Partner.

With the joining of Yaacoub, an industry leader and subject-matter expert, RAXS is strengthening its solution and engineering capabilities to address increasingly complex intralogistics challenges through independent technology selection, rigorous solution design, and customer-driven integration.

"This marks an important step in RAXS's continued development, reinforcing our ability to translate demanding operational requirements into scalable and more integrated automation solutions that deliver measurable business value” says Alain Kaddoum, CEO and Founder of RAXS.

Yaacoub joins RAXS following 2 decades of regional and international experience,  spanning strategic solution design and large-scale warehouse automation projects delivery at DHL, Savoye, and various leading engineering companies.

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At DHL, he led Solution Design for strategic 3PL projects across Europe and the Middle East, helping customers across industries and geographies develop and optimize complex supply chain operations.

Former Head of Solutions Department at Savoye Middle East, Yaacoub led the local solution design team and managed project design lifecycle for large-scale warehouse automation projects valued at more than €22 million.

His scope covered data analysis, warehouse operations, process optimization, automation technologies, and the integration of multiple systems to develop solutions aligned with customers' operational and business objectives.

At RAXS, Yaacoub will lead the development of the Solution Design and Consultancy Department, strengthening local engineering, data analysis, and design teams.

The 3 key missions of Yaacoub will be to further build the capabilities needed to support increasingly complex and more advanced automation projects, to onboard the latest tools and advancement in the field of solution design, maintaining RAXS leading position in this field, and to support the company's continued business growth.

“Joining RAXS is an opportunity to build something meaningful: strong engineering teams, robust solution design capabilities, and automation solutions that deliver tangible business results,” Yaacoub says.

He added: “What sets RAXS apart is its customer-first, technology-agnostic approach. The starting point should always be the customer's operation, not a particular technology or vendor.

"By understanding the operational challenges in depth and independently evaluating the technologies available, we can design and integrate the solution that best meets each customer's needs, objectives, and long-term vision.”

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