Namshi and Aramex to Deploy Increff Smart Fulfilment Platform

Increff, India's leading SaaS company offering supply chain and warehousing solutions to fashion and lifestyle brands, has announced its partnership with Namshi, the largest online multi-brand fashion platform in the Middle East, and Aramex.

The agreement will see both businesses gain access to Increff's multichannel smart fulfilment platform, Assure.

Increff Assure is a web-based cloud-hosted WMS and OMS solution that allows brands to track individual pieces of inventory, through serialization, using Unique Piece Barcoding (UPB) and expose 100% stock across all sales channels, simultaneously.

It increases visibility, promotes scalability and facilitates 100% order fulfilment accuracy within SLA.

Its simple intuitive user interface helps automate processes, improve manpower efficiency and reduce cost by 20-25% limiting dependency on skilled labour.

Offering end-to-end warehousing solutions, Assure drives operational efficiency, improves a company's top-line growth and reduces operational expenses and wastage.

Anshuman Agarwal, Co-Founder, Increff commented: "Namshi is one of the leading e-commerce giants in the Middle East and Aramex is a multinational logistics player, being their technology partner is a proud thing for us.

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"Increasing internet penetration and emerging technologies are making the Middle Eastern market a hotbed for e-commerce growth. The MENA market is estimated to be worth $49 billion by 2022.

"With Namshi and Aramex on board, we look forward to resolving bigger retail challenges and achieving higher customer satisfaction with faster deliveries in the MENA marketplace."

In order to better cater to the regional requirements of its clients, Increff has made several modifications to the Assure platform. One of these changes is enabling auto-pick allocation and zone-wise pick allocation to improve picking efficiency.

The express picking feature gives brands the ability to prioritize picking, allowing them to fulfill orders within 1-2hrs SLA.

Rani Alabed, National Supply Chain Manager – KSA, Aramex said: "Accurate order fulfilment and speedy deliveries are a constant challenge for us. Growing perfection in e-commerce demand fulfilment and hourly deliveries is consistently raising the bar.

"Specialized tech solutions that bring agility and flexibility in supply chains are a must for every logistics player, and we are glad to partner with Increff in this."

Increff's revolutionary technology has helped brands expose 100% inventory and facilitate real-time inventory-order sync even during peak sales periods.

This has resulted in brands experiencing a 300% increase in revenue with and a reduction in inventory holding by 25%, within a short span of time.

Increff currently empowers 100+ leading fashion and lifestyle brands such as Adidas, Reebok, Tommy, Calvin Klein, Levis, Pepe and Wincanton, among others.

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