Maersk Sees Record Usage of its Digital Apps
Maersk has announced record usage of its digital platforms in the wake of the COVID-19 outbreak across the world.
Demand is largely driven by customers working from home while performing day-to-day operations.
Carsten Frank Olsen, Head of eCommerce at Maersk said: “In the first five weeks of 2020, the app averaged 70,000 business transactions weekly. By mid-April, it had grown to 130,000 business transactions weekly, reflecting an 86% increase in this online remote usage tool.”
The apps are used for container tracking, checking vessel schedules, live chats, instant rate quotes, booking of containers, cargo notifications, and Spot Rates activities.
Customers can use credit cards or a smart pay solution and have their cargo released instantly.
Three new e-commerce digital solutions were added this year in March to improve the customer experience for import functionality and replace manual processes:
Maersk Delivery Order (MDO) enabling cargo release
Demurrage and Detention Calculator that answers storage fees and offers online payment for immediate release of full containers at the port or storage yard
Free day for a container in storage – which is a feature designed for US-based customers.