Maersk Offers Integrated Cold Chain for Pakistani Citrus Exporters

Maersk Pakistan is working with Pakistani exporters to understand how to provide further value in the supply chain for the citrus export season of 2019-20.

In addition to the ocean leg of transport, Maersk has now added landside transportation as part of the same booking, ensuring that the cargo of fruit was picked from the packhouses of the exporters and delivered to container yards near the port via a single booking and a one-window operation.

Maersk customers do not have to deal with multiple vendors and truckers, or worry about container shortages, vehicle shortages and the associated rate volatility. This has been resolved with Maersk taking on the full responsibility, providing exporters peace of mind right from the time of booking.

Pakistan is a thriving agricultural state wherein agriculture sector contributes more than a quarter of the country’s Gross Domestic Product (GDP). Amongst the large exports from agricultural produce, the exports of citrus fruits alone generate multi-million US Dollar revenues in a year for Pakistan.

Maersk Makes a Strong Start to 2020

Exports of perishable goods like fruits, vegetables, pharmaceuticals, fresh produce amongst others requires high levels of expertise during its transportation in refrigerated containers (Reefers).

Aruna Hussain Managing Director – Maersk Pakistan said: "At Maersk, it is our top priority to ensure that our customers have access to products and solutions that meet their end-to-end supply chain needs.

"This is just the first step towards offering integrated logistics solutions. We have technology that enables customers to monitor temperature of cargo throughout the supply chain from origin to destination.

"Additional elements such as Customs House Brokerage and even the possibility of Cold storage will provide real end-to-end control and value for movement of a wide range of agricultural produce and with that, we intend to go all the way in ensuring that we offer best solutions to our customers."

Maersk has state-of-the-art technology solutions for temperature-controlled cargo, such as Remote Container Management system and a customer-friendly mobile app called ‘Captain Peter’ that give customers real-time information of the Reefer containers in which their cargo is moving including details such as the temperature inside the container and other visibility and notification options.

Read More: Maersk Launches New Visibility Tool ‘Captain Peter’