DP World Joins Forces with Indian Cricket Legend
Port operating giant DP World has unveiled the new ‘Beyond Boundaries’ initiative in partnership with cricketing legend Sachin Tendulkar and the International Cricket Council which is aimed at driving the growth of cricket around the world.
This global mission will see DP World use its end-to-end network and smart logistics capabilities to distribute fifty repurposed shipping containers to grassroots cricket clubs around the world, each one kitted out with essential equipment.
Ahead of the 2023 ICC Men’s 50 Over Cricket World Cup, taking place in India from 5 October to 19 November, the first container was unveiled by new DP World Global Ambassador Sachin Tendulkar at NSCI, Mumbai.
Speaking during the first container launch, DP World Global Ambassador Sachin Tendulkar said: “I am extremely happy to partner with DP World to go beyond boundaries and help make cricket possible globally.
"Grassroots clubs are the bedrock of every nation’s cricket. It’s heartening to see DP World's commitment to nurturing young cricketing talent not just in India, but across the world.
"These cricket containers will provide budding cricketers a place to rest and pad up. More importantly, this can be a great step towards ensuring a safe space for girls, as the containers can be used as changing rooms.
"I am happy to be a part of this initiative and look forward to witnessing its impact in supporting the next generation of cricketers across India and beyond."
The first container design was brought to life by local artist Sadhna Prasad and pays homage to the Master Blaster himself, with the first 10 containers being inspired by Tendulkar’s legacy.