CULines West Asia Company Launches in Dubai

CULines West Asia Company held its grand opening ceremony in Dubai marking a significant milestone in the establishment of a key operational base, reinforcing its commitment to expanding strategic initiatives in the region.

It also represents a new chapter in CULines' growth along the "Belt and Road" initiative, further strengthening global presence.

The event was graced by the presence of CULines' strategic partner, Sharaf Group, along with representatives from global agency companies, Chinese and local customers, and esteemed guests from various partnerships.

Their participation made this momentous occasion even more special as we celebrated this significant milestone together.

The grand opening ceremony was a blend of vibrancy and solemnity, marking an auspicious beginning for CULines West Asia Company. The event commenced with a traditional lion dance performance, symbolizing fortune, vitality, and prosperity for the new venture.

In a significant moment, Mr. Sharafuddin Sharaf, Vice Chairman of Sharaf Group, and Mr. Raymond Chen, Chairman of CULines, jointly performed the lion’s eye-dotting ceremony, representing a shared commitment to growth and mutual success in the West Asia region.

Amidst warm applause, Mr. Sharafuddin Sharaf, Mr. Raymond Chen, Mr. Kevin Ding (President of CULines), and Mr. Ricky Zhu (General Manager of West Asia Company) unveiled CUL West Asia, officially marking the launch of the West Asia Company.

During his speech, Mr. Raymond Chen, Chairman of CULines, shared his vision: "With the geographical and resource advantages of Dubai, CULines West Asia Company is  positioned as the forward base of our headquarters, taking on the functions of regional network planning, operations, trade management, and strategic investments.

"The establishment of the West Asia Company, following the launch of our agency in India last month, further enhances our strategic bases in India, the Middle East, and the Red Sea region.

"CULines is currently accelerating the expansion of our route network in this region, and the West Asia Company will play a pivotal role in linking our trunk and feeder networks, enhancing operational efficiency and collaboration.

"It will also strengthen our partnerships within the region, enabling us to provide customers with more efficient and premium shipping services."

Looking ahead, the West Asia Company will be our bridgehead to deepen its presence in the regional markets, optimize resource allocation, and improve service efficiency.

The company aims to further integrate into the "Belt and Road" initiative, providing comprehensive and reliable shipping solutions to customers worldwide.

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