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Digitization is a key strategy for this shipping giant
The CMA CGM Group has launched CMA CGM eSolutions, an entirely digital eco-system comprising an online agency and other e-commerce channels.
Channels such as Electronic Data Interchanges (EDI) and Application Programming Interfaces (API) will allow the digital transmission of relevant information and data between CMA CGM and its customers.
A large majority of the CMA CGM Group’s bookings are made via its eCommerce solutions, among which half are made through the Group’s web platform.
With CMA CGM eSolutions, customers will have the possibility to experience a 100% digital journey when they choose CMA CGM to transport their goods.
New features are currently available at regional or global levels and will be gradually rolled out on the different platforms of the Group's brands.
As part of its eSolutions, CMA CGM will now offer priority boarding to its customers using its digital platform, allowing them to secure space on board.
First offered by CMA CGM from India to Europe, priority boarding will be gradually offered to other countries and carriers within the CMA CGM Group.
With a secured space on board for their container, customers will be able to plan more efficiently their supply chain thus enhancing their business and efficiency towards their own customers.
Rodolphe Saadé, Chairman and Chief Executive Officer of the CMA CGM Group, has defined digitization as a key strategic priority for the Group’s development.
With CMA CGM eSolutions, the Group’s clients now have access to all their shipping needs with a single click, making their experience with CMA CGM simpler and more transparent.
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