CMA CGM Takes Big Digital Step

CMA CGM Takes Big Digital Step

French liner first to join digital freight marketplace

Leading liner CMA CGM and Freightos, the world’s online freight marketplace, have announced they have signed an ambitious pilot agreement whereby CMA CGM has become the first ocean carrier listed on Freightos.

Online bookings, guaranteed pricing, and secured capacity on CMA CGM China-US trade lanes are available on the platform, with further extension to additional lanes planned in the near future.

CMA CGM rates can now be found free of charge on the Freightos website.

This development represents a real change for the industry because for the first time, global shipping on key trade lanes functions like passenger travel or ecommerce, where customers can obtain guaranteed prices within seconds.

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Mathieu Friedberg, Senior Vice President – Commercial Agencies Network at CMA CGM Group said, “This initiative demonstrates our commitment to customer centricity. We’ve been on a journey to provide our customers with innovative offerings to ensure them the best shipping experience.

“This partnership raises the bar for ourselves, and the industry, with this important step into the digital era, selling directly to shippers on Freightos.”

Zvi Schreiber, CEO and founder of Freightos, said: “This is a true win-win for the industry and a major step toward improving the customer experience.

“With CMA CGM selling on Freightos, smaller shippers now have direct access to a major carrier with competitive pricing.

“Additionally, shippers of all sizes will have access to guaranteed prices and capacity. This aligns with our goal to help logistics providers drive more value for customers, enabling smoother global trade, and ensuring more reliable and affordable supply of goods to end consumers.”

Read more: MOL Brings Virtual Reality to Shipping

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Transport and Logistics ME