Hapag-Lloyd Reveals ‘Strategy 2023’
Sea Freight

Hapag-Lloyd Reveals ‘Strategy 2023’

Liner aims to enhance trade and automation capabilities

Hapag-Lloyd has revealed its ‘Strategy 2023’, its new plan for the future in shipping.

Rolf Habben Jansen, CEO of Hapag-Lloyd, said: “Size is not the name of the game anymore, but customer orientation.

“It is obvious that customers expect more reliable supply chains, so our industry needs to change and invest more.

“At the same time, we know that people are prepared to pay for value.

“Going forward, delivering value to get the most attractive cargo on board is at the heart of our new Strategy 2023.

“To be number one for quality is the ultimate promise to our customers and a strong differentiator from our competitors.”

Hapag-Lloyd’s Strategy 2023 is based on various elements:

  • Key cost initiatives that focus on network optimisation, terminal partnering and further improvements in procurement and container steering.
  • Optimised revenue management that aim to ensure that the most attractive cargo gets on board.
  • Enhanced differentiation by offering unrivalled levels of reliability and service quality.

Hapag-Lloyd has also outlined how investment in digitalization and automation will be made to further exploit digital excellence.

One example is to increase the share of the online business via the web channel to 15 percent of Hapag-Lloyd’s overall volume by 2023.

Read more: Hapag-Lloyd Improves Earnings in Q3