Pilot program is a major step in the digitization of logistical services
The Lift system has been launched by APM Terminals Bahrain, which operates Khalifa Bin Salman Port (KBSP), a multi-purpose facility for domestic cargo and cruise traffic and a trans-shipment hub for the growing Gulf shipping market.
The portal was inaugurated by transportation and telecommunications minister Kamal Ahmed during a ceremony at Wyndham Grand Hotel. The minister praised the port operator for introducing advanced digital systems to improve user-experience.
Bahrain is one of two countries selected globally for the pilot launch of the Lift platform.
Lift works to optimize operations by allowing customers real-time visibility into the status of the cargo in a container facility, enabling them to manage all aspects of the terminal process and improving their business at the same time.
Using a user-friendly interface, Lift connects users to the terminal and allows them to access up-to-date data from any device. Appointments for destuffing containers can be scheduled, invoices received and payments made, all online.
By enabling customers to use these services online, the system eliminates the need for agents to be present in person, saving time and reducing costs. It also creates transparency surrounding the readiness of their shipments which supports improved efficiency for importers.
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