Customer outreach and smart logistics help maintain business continuity
Managing Director of Knauf Middle East and India, Mr Amer bin Ahmed, explains how Knauf's outreach to its customers and suppliers along with smart logistics have been the key to maintaining business continuity in these difficult times.
Taking the initiative Knauf set up depots in Dubai, Abu Dhabi and Ras Al Khaimah during the lockdown so that the supply chain to key projects in the UAE did not stop and a clear message was sent out to the market that 'Knauf can deliver' - even with 95% of its office staff continuing to work from home.
Bin Ahmed also talks about how the UAE government from very early on has risen up to the challenge and lead from the front. This has in turn inspired businesses to put their hearts into efforts to overcome the limitations of operating during the pandemic.
Thus thanks to explemplary leadership, Dubai and the UAE are much better placed than most other markets in the region.