Swisslog Appoints New General Manager for Middle East
Leading automation expert, Swisslog announced the appointment of David Dronfield as the new General Manager for its Middle Eastern operations.
David brings more than 35 years of professional experience in the warehouse automation sector with expertise across sales, marketing, business development, project management and in managing senior leadership roles.
With the increased interest in warehouse automation, David will be responsible for growing Swisslog’s regional customer base and creating awareness about the need for professionally integrated warehouse automation systems.
As the new General Manager, David will support businesses with the provision of custom solutions that gives them a competitive advantage.
Having worked in the industry for more than three decades, David brings with him a wealth of experience and industry expertise.
Prior to joining Swisslog Middle East, David has served as Founder & Managing Director of Intralogistic Solution.
David also managed business operations in various locations, including the United Kingdom, Australia, Indonesia and Thailand prior to relocating to UAE.
Commenting on his appointment, David Dronfield, new General Manager for Swisslog Middle East, said “I am really excited about this new challenge and am committed to strengthening Swisslog’s footprint in this market.
"According to a number of research reports, the warehouse automation market in the Middle East is forecasted to increase from $600 million in 2019 to over $1 billion by 2022.
"A recent survey also indicated that 96 per cent of its respondents said that they expect the warehouse automation value proposition (in comparison to the manual alternative) to increase over the next three years.
"The future of warehouse is automation, and there is a huge opportunity for increased growth. Swisslog’s proven innovative solutions can help businesses to overcome challenges, capitalize on digital transformation and scale their business.”
David holds a B.Sc degree in Electrical and Electronics Engineering from the University of Surrey.
Dronfield replaces Alain Kaddoum after over four years of senior leadership at Swisslog Middle East LLC, who decided to follow new career challenges outside Swisslog.