Mondelēz Opens $90 Million ‘Factory of the Future’ in Bahrain
Mondelēz International has inaugurated its newest ‘Factory of the Future’ in the Kingdom of Bahrain.
The company invested US$90 million (AED330 million) in the state-of-the-art biscuit manufacturing plant that produces iconic power brands and serves as a hub for exports to the Gulf Region, the Levant and Africa.
The 250,000 square meter manufacturing facility is about the size of 30 soccer fields with production capacity of nearly 45,000 tons per year.
The new plant is located alongside Mondelēz International’s existing manufacturing site, which has been producing Kraft cheese and Tang powdered beverages since 2008.
The inauguration ceremony was held in the presence of His Highness Shaikh Isa Bin Salman Bin Hamad Al Khalifa, H.E. Zayed R. Al Zayani, Minister of Industry, Commerce and Tourism; Daniel Myers, Executive Vice President, Integrated Supply Chain, Mondelēz International; Maurizio Brusadelli, EVP & President, Asia Pacific, Middle East and Africa, Mondelēz International.
“The Middle East and Africa are priority markets for us, and we’re confident in our selection of Bahrain as the preferred location for our plant, due to its business-friendly environment, skilled local workforce and excellent transport links, all of which will be instrumental to the success of our growth plans,” said Brusadelli.
“We thank the Government of Bahrain for their continued support. This site is our second major investment in the Kingdom over the past 10 years, further strengthening Bahrain’s position as a strategic business hub and contributing to national economic growth.”
Daniel Myers said: “This investment in Bahrain is a great example of how we’re building a world-class supply chain, with Factories of the Future in strategic locations around the world designed to simplify operations, increase flexibility, improve productivity and meet the growth demands of our Power Brands.
“We’re keenly focused on winning with our consumers and customers, as we simplify and modernise our operations and production capacity.”
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