Dubai CommerCity Unveils New Corporate Identity
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Dubai CommerCity Unveils New Corporate Identity

Pivots strategic direction from e-commerce to digital commerce

In line with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to consolidate Dubai’s status as the capital of digital commerce, the Dubai CommerCity free zone today unveiled a new corporate identity.

The new identity aligns with its new strategic direction, which pivots on transforming its operations and services to digital commerce.

A first-of-its-kind free zone specialising in digital commerce, Dubai CommerCity is part of the Dubai Integrated Economic Zones Authority (DIEZ).

The move underscores the free zone’s commitment to contributing to the digital economy by accelerating the growth of companies in the field and increasing the inflow of Foreign Direct Investment (FDI) in different industries.

The free zone’s new identity supports the objectives of the digital economy and future technology-related strategies in the emirate.

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of DIEZ, said: “The strategic transformation we are witnessing today in Dubai CommerCity’s shift towards digital commerce comes in line with the strategic economic directives and plans of Dubai and the UAE.

"It will result in a new phase of leadership, sustainability and growth based on knowledge, innovation and future technological applications. It will enhance the competitiveness of the UAE and consolidate its leading position as a global centre for the most prosperous digital economy.

“Our swift response and ability to adopt proactive solutions in the industry demonstrates Dubai CommerCity’s exceptional capabilities in terms of its integration with local and global digital economy systems, human resources, and advanced technologies.

“The emirate plays a leading role in shaping and building the future. It has established its position as an innovation hub and a driver for business development, expansion and integration in the global supply chain using future technology.”

Dubai CommerCity’s new technology-first strategy aims to foster a distinctive shift in the business model of the free zone’s companies by serving as a platform for their growth and operations.

Dubai CommerCity acknowledged its partners - Telecommunications and Digital Government Regulatory Authority (TDRA), Dubai Digital Authority, and Emirates NBD – who supported its strategic transformation by developing the free zone’s digital infrastructure and system for digital commerce.

These partnerships seek to enhance the free zone’s integrated infrastructure and digital framework to align with the world’s best.

His Excellency Dr. Mohammed Al Zarooni, Executive Chairman of DIEZ, said: “Today, with Dubai CommerCity’s strategic transformation, DIEZ reaffirms its readiness to bring the operations and performance of its licensed companies, partners, and stakeholders to new levels of growth and sustainability."

His Excellency Hamad Obaid Al Mansoori, Director General of the Dubai Digital Authority, hailed this step: “The launch of the new identity and its adoption of the concept of digital commerce represents an important step in keeping pace with the digital age. We live in an era when digital data has become an integral part of business.”

His Excellency Eng. Majed Al Mesmar, TDRA Director General, said: “TDRA is delighted to support Dubai CommerCity in adopting its new digital commerce identity. We are pleased with such steps that shape the digital future of the UAE by focusing on digital commerce."

Hesham Abdulla Al Qassim, Vice Chairman and Managing Director of Emirates NBD, said: “As a UAE banking champion, we are delighted to support a strategic initiative that will directly impact our nation’s future economy. A seamless banking experience is critical to ease of doing business.

"As a digital-first, innovation-driven bank, we remain committed to delivering superior banking solutions that contribute to the UAE’s world-class business environment and infrastructure.”

With its new strategic direction, Dubai CommerCity seeks to strengthen its efforts to increase Dubai’s contribution to the country’s digital economy, which amounts to 4.3% of the UAE’s GDP.

The free zone also aims to enhance the contribution of Dubai, and the UAE, to the global digital economy, which is expected to reach $800 billion by 2030.

First-of-its-kind digital infrastructure

As part of its new strategic direction, Dubai CommerCity will develop a new infrastructure for digital transformation in partnership with TDRA. The strategy will be the first of its kind in the emirate.

As part of the partnership, TDRA will provide the free zone with various initiatives, platforms, and digital tools to enhance its operations.

Dubai CommerCity has also collaborated with Dubai Digital Authority to develop a comprehensive infrastructure of information technology, data, digital transformation, and cybersecurity within the free zone, making it one of the most advanced, modern, and efficient services.

In addition, Dubai CommerCity’s strategic partnership with Emirates NBD aims to provide the free zone’s customers with an integrated portfolio of banking services.

World-class entity

Dubai CommerCity is part of DIEZ, established in 2021 to oversee and support the operations of several free zones, including Dubai Airport Free Zone (DAFZ), Dubai Silicon Oasis, and Dubai CommerCity.

Its primary aim is to achieve integration between all economic zones, enhance their role in supporting the economy, build an ecosystem that serves all strategic sectors, and enhance competitiveness in the emirate.

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