DP World's digital strategy empowers logistics sector in the UAE
DP World, UAE Region, Director of IT Ibrahim Al Najjar participated in the “Etisalat Fireside Chat” at GITEX 2020 and discussed opportunities in the midst of a pandemic, the new outlook to conduct business and the digital plans of DP World, UAE Region to support businesses in the UAE.
Al Najjar highlighted the company’s technologically advanced initiatives that are empowering their logistics supply chain. DP World’s efforts are in line with the UAE’s 2030 digital goals, reinforcing the economy of the country and aiding the industry, regionally and globally.
Frontline technologies such as robotics, automation, Internet of Things, Big Data, virtual reality and cybersecurity play an integral role in helping DP World, UAE Region build and sustain their efficiencies.
Using these smart innovation techniques, the company is setting a precedent for other players in the market and transforming the future of global trade. The use of autonomous vehicles and related technologies in daily operations supports their comprehensive digital strategy.
Mohammed Al Muallem, CEO and Managing Director, DP World, UAE Region and CEO of Jafza said: “At DP World, UAE Region, enabling smart trade is paramount to what we do and technology has fuelled our growth and reinforced our capabilities.
Smart trade has a significant impact on every aspect of the prosperity of a nation. We firmly believe in investing in digitalisation to drive the future of world trade as it enables us to make better business decisions.
“Through our digitalisation plans, we are looking to enhance some key areas of business. Our provisioning platforms will stimulate growth in the supply chain and logistics market, opening up new revenue streams.
The digitalisation of business processes will add value to our customer-centric approach and lead to the overall enrichment of customer experience within various business units of DP World, UAE Region.
"We are optimistic that the digital transformation process will contribute to increased productivity and optimised operational efficiency, while also aligning with the Dubai Paperless Strategy 2021.”
Apart from launching several digital initiatives during the COVID-19 crisis, the company joined hands with robotics and AI specialist DGWorld to equip their flagship Jebel Ali Port with a fleet of Autonomous Internal Terminal Vehicles (AITVs).
DP World’s unmanned terminals, powered by Artificial Intelligence, enable automation of processes and operations, requiring human intervention only for exceptions or troubleshooting.
Through Dubai Trade, its single window platform for cross border trade, DP World, UAE Region introduced the Electronic Delivery Order (EDO), a sophisticated technologically advanced tool that allows supply chain stakeholders to handle complex import processes with a click of a button.
In less than a year since its launch, EDO has crossed 52,000 transactions valued at $33 million.
Also, as part of Dubai Trade, DP World, UAE Region announced the launch of ZADI, an integrated food import platform that will facilitate the import and re-export of food shipments throughout Dubai ports.
DP World, UAE Region through Jebel Ali Port and Jafza, connects its customers to over 3.5 billion people in economies around the world.