Pre-order inflight retail initiative launched in The Netherlands
dnata, iFLEAT, an airline technology company, and Thuisbezorgd.nl (part of Just Eat Takeaway.com), one of the world’s leading food delivery providers, have joined forces and successfully launched a revolutionary pre-order inflight retail initiative in The Netherlands.
The three companies’ innovative solution will be gradually introduced in new markets, bringing high-end, creative meals and snacks to airline passengers around the world. The partnership marks a significant shift in inflight food and beverage supply.
Passengers flying from Schiphol Airport can already pre-order meals through the ‘Takeaway’ app up to one hour before boarding. Customers can choose from a range of fresh salads, poke bowls, sushi platters and delicious hot meals and have their order delivered to the aircraft prior to departure.
Transavia, part of the Air France-KLM Group, launched the service from Schiphol Airport in September, with a planned roll out to more Transavia destinations in the near future.
Robin Padgett, Divisional Senior Vice President of dnata’s catering division, said the initiative opened up the global airline food and beverage market to high-street brands, labelling it a step-change in the inflight dining experience.
Jaap Roukens, the founder of iFLEAT, added: “We’re excited to now expand this pre-order service to dnata’s more than 120 locations across the world.”