As part of the Oman Air’s brand evolution
Starting today, Oman Air cabin crew will step out in their brand new uniforms. Launched at London Heathrow (LHR) the new style uniform will be introduced across the network in phases.
As part of the Oman Air brand evolution which saw the first major product enhancement through the introduction of its new First Class cabin last year on its newly delivered Boeing 787-9, Oman Air also launched its new Masterbrand video called “State of Wonder”.
The video aims to showcase the brand evolution of the Oman Air guest experience and also capture the inspiration from the beauty of the country as a unique destination.
To continue to tell the story of Oman Air and the beauty of the Sultanate that it represents, five feature stories will also be progressively launched across all social media channels, the first one namely “State of Grace”, showcasing the design process and sophistication of the new Oman Air uniform.
The uniforms are developed by Oman Air’s in-house product development and brand team, the outfit and accessories are inspired by the Sultanate of Oman’s rich colours, culture, history and heritage.
The most prominent design element in the new uniforms is the retention of the beautiful turquoise colour – inspired by the Sea of Oman. For the cabin crew, this turquoise tone evokes self-confidence and for the guests, symbolizes warmth and friendliness.
Abdulaziz Al Raisi, Oman Air’s Chief Executive Officer, explained: “Inspired by the rich elements of Oman, our new uniform is a testimony that style can be derived from our own inspiring landscapes and surroundings.
“It was a richly rewarding experience working on this project and we are very proud and excited to now introduce the brand new uniforms on our Oman Air flights.
“The tremendous amount of effort and time dedicated by our team working through multiple design iterations, and modifications before the precise styling and overall look was achieved in each garment, is indeed praiseworthy.”
Oman Air stewardesses will wear a one-piece dress with a flattering and flowing cut that falls neatly below the knees. The cut and shades has been developed to ensure that it is both comfortable and elegant for various nationalities and profiles.
Stewards will showcase modern suit cut in the dark teal with a turquoise tie.