Draws inspiration from idea of ‘Modern Nomads’
Air Arabia, the Middle East and North Africa’s first and largest low-cost carrier (LCC), celebrated 15 years of successful operations by unveiling a new brand identity that is reflective of its innovative forward-looking and international approach.
The unveiling took place during a launch ceremony at the Air Arabia hangar in Sharjah International Airport with a live display of one of Air Arabia’s newly branded Airbus A320 aircraft.
From the earliest days of serving just five routes with two aircraft, the airline has grown to currently serving over 155 routes from multiple hubs spread across the UAE, Morocco and Egypt, served by a fleet of 53 aircraft, with plans for further expansion in 2019.
More importantly, Air Arabia Group has grown to become a leading publicly listed company consisting of airlines and businesses providing travel and tourism services across the globe.
Air Arabia’s new brand identity grows from the idea “Now, more than ever” reflecting Air Arabia’s ambitious, customer relevant and eager personality while positioned to provide customers with true value and accessible air travel options.
Commenting on the occasion, Sheikh Abdullah Bin Mohamed Al Thani, Chairman of Air Arabia said: “It was 15 years ago that Air Arabia and the low-cost airline concept were just an idea in the region, an idea of connecting people at affordable cost.
“Today we are gathered to celebrate the great success story that Air Arabia has become, redefining air travel in the region and providing great travel experience for over 80 million passenger to date.”
The new brand identity is also derived from the creative idea of ‘Modern Nomads’, reflecting the positioning of Air Arabia as an airline of true value that connect with the young, adventurous, and those who are eager to travel, discover new places and collect new experiences.
The airline has maintained its symbol, the seagull, modernizing it and further spreading its wings reflecting the carrier’s growth and outlook while staying true to its original look.
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