Emirates, an Official Partner of The 2018 Ryder Cup, has been in the thick of the action as the world’s top golfers from Europe and the United States, two of the six continents the airline serves, compete for the most coveted golf trophy in men’s team tournament play.
The Ryder Cup matches take place from 28th-30th September at Le Golf National in the French capital, Paris, which Emirates serves with its popular A380 aircraft three times a day, bringing in fans from across its network.
Emirates, became an Official Partner of The 2018 Ryder Cup when the airline and the European Tour renewed their existing European Tour Agreement in September last year for four years until 2021.
The top players at this year’s Ryder Cup include (ranking in brackets): Justin Rose (2), Rory McIIroy (6), Francesco Molinari (5) and Jon Rahm (8); and the US players Dustin Johnson (1), Brooks Koepka (3), Justin Thomas (4), Bryson DeChambeau (7), Rickie Fowler (9) and Jordan Spieth (10).
Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand, said: “The Ryder Cup is an eagerly awaited event that takes place every two years, attracting millions of television viewers worldwide and more than 150 000 fans expected to attend over the three days.
“This provides a highly visible platform for the Emirates brand, and for us to be a part of the action and share in the excitement of fans and golfers alike.”
As an Official Partner of The 2018 Ryder Cup, Emirates will have a strong branding presence at the tournament and across various media and communication touch points, as well as VIP hospitality and ticketing rights.
Emirates will also be able to offer fans at the event a once-in-a-lifetime opportunity to watch The Ryder Cup from inside the ropes, giving close up access and views of the action.
Emirates customers across all cabin classes will be also be able to catch the golf action live on Sport 24 and Sport 24 Extra, now available on over 170 Emirates aircraft.