Watch: Chalhoub Group Reimagines the Future of Luxury Retail in Dubai

Patrick Chalhoub CEO of Chalhoub Group emphasises that the most important part of the Chalhoub Group is its people. The premium goods retailer has been taking all possible precautions to ensure the health and safety of its staff members and customers - all the while maintaining complete transparency in its operations.

Even before the pandemic hit the Chalhoub Group had begun the process of transforming itself from a pure-play retailer to a hybrid model of retail and online sales in order to make their goods more accesible to customers everywhere.

Mr Chalhoub says that its time now to 'reimagine the future' and to invest in technologies that are transforming the supply chain and logistics. According to Mr Chalhoub Dubai provides the perfect regulatory and technological infrastructure to innovate and transform businesses to become future ready.

Mr Chalhoub also commended the leadership of Dubai for "really listening" and responding to the retail industry's needs in these special times enabling businesses to move forward with confidence and creativity.

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