Tyra Banks' Ice Cream Brand SMiZE to be Launched in Abu Dhabi

Tyra Banks' Ice Cream Brand SMiZE to be Launched in Abu Dhabi

In collaboration with Abu Dhabi Investment Office programme Access Abu Dhabi

Abu Dhabi is set to be the first location outside the US to sell Tyra Banks premium ice cream brand SMiZE. The outlet is expected to open in the fourth quarter of 2022.

The venture comes in collaboration with Access Abu Dhabi, a programme powered by the Abu Dhabi Investment Office (ADIO), designed to engage, enable and empower women and minority-led companies from the United States to fast track their global reach by expanding to the Middle East via Abu Dhabi.

Ms Banks made the announcement at the inaugural session of the Access Granted discussion series at Saadiyat Rotana. She was speaking to Eng. Abdulla Abdul Aziz Al Shamsi, Acting Director General of ADIO, as part of a panel session on her journey and future as an entrepreneur, as well as opportunities for women in business in Abu Dhabi.

Ms Banks launched SMiZE Cream in 2021.

As SMiZE Cream’s first location outside of the US, Abu Dhabi offers a gateway to new markets that will fast-track the brand’s global expansion. SMiZE Cream is also exploring new distribution channels in the region with airlines and theme parks.

Ms Banks said: “It’s exciting to see the SMiZE Cream dream come to life in Abu Dhabi. SMiZE is about reaching for dreams, and Abu Dhabi is the perfect location to showcase this message as a city built on inspiration and innovation.”

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