Truebell to Showcase 500 Imported Products at Gulfood 2019
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Truebell to Showcase 500 Imported Products at Gulfood 2019

Importer eyes sales and distribution prospects

TLME News Service

UAE-headquartered Truebell, a leading GCC importer of fast-moving consumer goods (FMCG), is targeting a broad range of distribution and sales prospects at the 24th edition of Gulfood 2019, which will be taking place at Dubai World Trade Centre from 17-21 February.

The retail and food services division of the company will be actively seeking new opportunities to further expand the sales arm of its business as well as meeting with new potential vendors who are actively seeking a strong distribution partner and regional procurement teams to discuss the consolidation of purchases.

This comes as it was revealed, Dubai’s external trade in foodstuff totalled $12 billion (AED 44.24 billion) during the first half of 2018 – with imports reaching AED 27.68 billion, exports touching AED 7.71 billion and re-exports recording AED 8.84 billion, according to figures released by Dubai Customs.

Commenting on Truebell’s participation at Gulfood 2019, Director Jitendra Gandhi, said: “As the world’s largest annual food and beverage trade show, Gulfood has been a long-standing key exhibition for Truebell.

Truebell Opens State-of-the-art Distribution Centre in Dubai

“Following the opening of our new state-of-the-art distribution centre at Dubai Industrial Park (DIP) last September, this year we will be placing a focus on meeting with new potential vendors who are actively seeking a strong distribution partner.

“Comprising multi-temperature storage, the 25,000 sqm fulfilment centre can accommodate up to 21,000 storage locations – allowing us to store a wider range of frozen, chilled and dry food as well as non-food retail items.”

Truebell will also be showcasing more than 500 products from 20 countries and launching over 100 new Stock Keeping Units (SKUs) for both consumers and chefs alike.

An SKU is a product code that can be used to search and identify stock on hand from lists, invoices, or order forms. It also makes it easier for retailers to track their inventories, manage and support stocktaking and identify shrinkage.

The company’s 1,900 sqft stand will feature a live pasta cooking station, where Truebell chefs will demonstrate how to expertly cook one of their latest product launches – filled ravioli from Giovanni Rana’s Italian range.

Six bakery and pastry chefs will also be on hand to promote a variety of new products as well as performing live daily baking demos.

Gandhi added: “Truebell has grown exponentially since it was established in 1984. To date it has a portfolio of over 10,000 products, underscoring its position as a leading importer, wholesaler, distributor and exporter in the GCC.

“With plans already afoot to extend our wide-range of existing products under our retail and food services division, Gulfood will provide us with the ideal platform to further expand the sales arm of our business over the coming months.”

Truebell’s will be at stand number A5-40 in Hall 5 at Gulfood 2019.

Read More: TrueBell Signs New Distribution Agreements

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