Black Friday week 2025 has once again demonstrated how strongly shopping behavior worldwide has shifted toward online shopping, especially during the pre-Christmas season.
What used to be a one-day discount event has now become an entire season: In recent days, millions of people worldwide have ordered gifts and bargains online, and DHL has been hard at work ensuring that they are delivered securely and on time.
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In Germany, DHL sorted more parcels within 24 hours on December 2 than ever before. The nationwide parcel network of Post & Parcel Germany processed about 12.4 million shipments – almost twice as many as on a normal day (6.7 million parcels).
DHL expects this week to be the busiest of the entire year for international deliveries.
Nikola Hagleitner, CEO of Post & Parcel Germany said: "When millions of gifts are ordered, we make sure they arrive on time. We’re proud that in these moments we do more than logistics – we contribute to happy memories and bringing people together.
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"We sincerely thank our employees for their outstanding commitment during this intense and demanding period."
DHL eCommerce and DHL Express: Increased international demand
DHL’s eCommerce unit, which provides cross-border and domestic e-commerce deliveries for businesses in Europe, Asia and the U.S. also expects significant surges in demand internationally during the peak shopping season.
Pablo Ciano, CEO of DHL eCommerce, said: “The peak season is here and it’s undoubtedly the busiest time of the year for DHL Group. Across our DHL eCommerce network, thousands of people are stepping up to keep things moving.
"We will handle more than 14 million shipments on the busiest day, which is 60% more than an average day. The team’s hard work and commitment to delivering on our customer promise make this possible.”
DHL Express, the leading provider of international express delivery services, handled significantly more shipments between Thanksgiving and Cyber Monday as consumers took advantage of the pre-Christmas discount campaigns.
Geert Schoonejans, Senior Vice President Global Network Management at DHL Express said: "Peak season demand is increasingly being spread out over the entire period as retailers use promotions and offers to manage their inventory and costs, but the Black Friday weekend remains a peak moment.
"We have put in place sufficient capacity to handle these volumes reliably and to support our retail and e-commerce customers at a time of year that can be make-or-break for their business performance."
High Emphasis on Black Friday Promotions
The latest DHL eCommerce Trends Report also underscores the significance of shopping events like Black Friday and Cyber Monday for online retailers and consumers worldwide.
The survey across 19 countries shows that 84% of online retailers intended to participate in Black Friday sales campaigns. 75% of online shoppers said they hunt for bargains online during Black Friday or Cyber Monday. This dynamic points to a robust consumer climate, despite economic uncertainties.
The surge in deliveries in 2025 confirms once again that Black Friday and Cyber Monday are no longer just one-off shopping events – they are indicators of retail trends and consumer expectations.
Speed, transparency, and reliability are crucial for retailers and consumers alike. DHL continues to invest in capacity, digital solutions, and sustainable logistics to help online retailers meet their customers’ expectations during this critical time.
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