New report argues fleets are not truly using technology
Teletrac Navman has released results from its recent report stating that while technology adoption is at an all-time high with 77% of professionals using telematics for vehicle tracking, most fleets are only scratching the surface of technology’s potential.
The survey had responses from more than 2,400 fleet professionals.
Following heavy investment in ELDs in 2017 and technology saturation in the transportation market, fleets must focus on more sophisticated use of telematics features and data for competitive advantage.
Key insights from the survey include:
ELDs are the law of the land, but not everyone is using them
Despite high adoption, most fleets aren’t using telematics to its full potential.
Using technology to evaluate drivers improves safety and retention, but many companies don’t do it.
Amid economic optimism, organizations are expanding fleets despite driver shortage.
“We’re seeing more companies invest in telematics, but unfortunately many are only doing so to check the compliance box, not making the most of the technology to better their businesses,” said Sid Nair, senior director of transport and compliance, Teletrac Navman.
“That’s likely due to tech fatigue especially in the wake of regulations that demanded new technology, like ELDs, but in the long-term it will be a crippling hindrance, as we’re already seeing a widening gap between companies leveraging technology to drive fleet profitability and those who are merely reaping the benefits of the current high demand.
“Training everyone from drivers to fleet executives on how telematics data can boost operations is key, as the data alone won’t drive change.”
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